{"id":1,"date":"2021-06-17T15:02:10","date_gmt":"2021-06-17T07:02:10","guid":{"rendered":"https:\/\/gicgrp.com\/sg\/website\/?p=1"},"modified":"2022-03-30T15:00:51","modified_gmt":"2022-03-30T07:00:51","slug":"hello-world","status":"publish","type":"post","link":"https:\/\/gicgrp.com\/sg\/2021\/06\/hello-world\/","title":{"rendered":"Why the change of logo from GIC to GICG"},"content":{"rendered":"\r\n<p>The logo redesign signals a new company direction.<br \/>A refreshed logo: an important part of our rebranding strategy to signal a new company direction.<\/p>\r\n<p>The old logo was perfectly emblematic of what GIC stood for in 1993. GIC has since evolved drastically over time from our beginnings as a certification provider to a one-stop solutions provider &#8211; a global conformity assessment body that provides a comprehensive range of solutions in testing, inspection, and certification.<\/p>\r\n<p>As this change is brought about by growth and development, it is worth celebrating with a new logo: GICG. As GIC has a cherished brand history and principles that the brand was founded on, we want to still honour our heritage when it comes to redesigning the new logo &#8211; hence we decided to keep the recognisable iconic G and circular shape.<\/p>\r\n<p>The newest version of the logo (GICG) is modern while maintaining a nostalgic connection to the brand\u2019s origins. The rebrand puts greater focus on the group\u2019s brand vision of becoming the world\u2019s most preferred Testing, Inspection, and Certification company. By highlighting the \u2018G\u2019 in our new logo design, we want to reflect \u2018\u2019Togetherness\u2019\u2019 with our group of GIC companies.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>The logo redesign signals a new company direction.A refreshed logo: an important part of our rebranding strategy to signal a new company direction. The old logo was perfectly emblematic of what GIC stood for in 1993. GIC has since evolved drastically over time from our beginnings as a certification provider to a one-stop solutions provider [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[52],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why the change of logo from GIC to GICG - GICG(SG)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gicgrp.com\/sg\/2021\/06\/hello-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why the change of logo from GIC to GICG - GICG(SG)\" \/>\n<meta property=\"og:description\" content=\"The logo redesign signals a new company direction.A refreshed logo: an important part of our rebranding strategy to signal a new company direction. 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